An art director is responsible for supervising the design staff of an industry. He makes sure that images, photographs, graphics and other design elements align visually with the concepts clients are trying to convey. In advertising and public relations and other niche campaigns, an art director develops the overall style and layout of newspapers covers, magazines, billboards, and websites. People in this profession also work in the entertainment industry, assisting other theater, television and film directors in decorating sets and other displays.
The salary of an art director depends on the industry in which he or she works. According to the U.S. Bureau of Labor Statistics, the average salary for an art directory in 2012 was $ 80.000. However, salaries can range from over $100.000 at the highest level to $67.000 at the lowest end of the scale. Salaries at the highest end ($100.000) are usually the perks of those who work in the motion picture or video industries.
Several factors contribute to the level of pay an art director can receive. Usually, considerable experience working as a graphic artist, photographer or general artist can qualify an individual for promotion. The more experience an artist has in his niche, the more he or she qualifies for the career of art director. You will have the ability to match the concepts of the clients with the appropriate images needed to convey intended meaning.
Stephen Hawky was an avid art director of a prestigious advertising agency for nearly a decade. He enjoyed his joy, coming in several hours early before the main staff arrived. He loved communicating his ideas to his staff and watching them brings forth their best creative work. However, Stephen desired to make a greater salary than he was presently receiving. He knew what he had to do. He had avoided thinking about it for a long time. But now that He had another child on the way, he had to go back to school. But where should he start? Should he go after a certificate or a Bachelor of Art degree?
License or Degrees
Art directors who receive the highest pay have earned a Bachelor of Arts or Bachelor of Fine Arts degree in an accredited college or university. They have learned about some of the most iconic artist of history as well as those of the present. The historical insights of the masters will generate the confidence and expertise needed to move into a higher salary range.
Hard Work & Dedication
Becoming an art director which earns high pay begins by getting your work known, especially if you are not working as an artist in a firm. Enter your work in art galleries and in art shows across the country. Create an online presence where you display your art and your ambition to become an art director.
If you are already in a firm, continue to master your craft beyond what you are expected to do. Excelling to the position of art director in your firm require you to work harder than your peers. You must take an owners mindset. Although you are not in charge, you must view yourself as such. Encourage your co-workers to reach for excellence. Volunteer to do the extra for your supervisor and enjoy it.
Master Communication Skills
In addition to working hand to make yourself known, you must generate the characteristics necessary to excel as an art director. A good art director will have good communication skills. In order to supervise staff and work with directors of various industries, an art director must be able to convey the concepts and ideas suggested by clients. If he is shy or withdrawn (as so many artists) he will struggle in his attempt to rise higher. The ability to prioritize task, set goals and hold staff members accountable for projects are also crucial skills for aspiring art directors.
Because of the ever changing outlook of the printing industry, the aspiring director will find himself preparing less for the printing industry and more for the digital era. Instead of designing page layouts and image style for magazines, catalogs, and newspapers, the art directors of the future must be skilled at designing websites and other digital means of advertising.