The Significance of Advertising: Combating the Something for Nothing Crave


Advertising in some form has existed for thousands of years. The goal of advertising is an attempt to get people to desire your product or service so strongly that they are willing to buy it. The ads we see on the internet, in newspapers, and on billboards are designed to cater to the needs and wants of the customers.  Advertisers use a variety of channels to reach customers.

  • TV Commercials
  • Newspapers
  • Videos
  • Billboards
  • Websites
  • Press releases
  • Social media Networks
  • Bulletins
  • Emails

However, a trend against advertisement is on the rise, especially against websites using ads and videos to reach customers. Great enterprises profiting from ads and videos include Google and Facebook. A sizable percentage of Google’s revenue comes from its AdSense ads. Facebook is not far behind. But the fact is that the survival of many internet icons largely depends on ads and videos.

Unfortunate, some people don’t want to be bothered by website ads and videos. They are annoyed by them every time they appear on the website or smartphone.  Although some Ad and video marketing is bad, most of it is a great marketing and is necessary for the survival of the many great online icons.

If advertising were to disappear tomorrow, the global economy would be in dire trouble. Sellers can’t make money without advertising their products and services. On the other hand, buyers can’t buy anything if they are not encouraged to buy.

The bottom line is that if buyers don’t buy, then the economy cannot function.  Supply and demand rule the economy. If it is not operating probably, then a state of recession or depression is certain to occur.

Recently, when the ad blocking feature of the iPhone iOS 9 implemented, the threat to webmasters was tremendous. Thousands of websites thrive on ad advertisements, including banners from AdSense, Facebook, and affiliates links from Amazon and a variety of other channels.

The significance of advertising cannot be ignored. The something for nothing crave must be met with stiff resistance. It is a product of selfishness and inconsideration for the people who have put in countless hours, days, weeks and years of arduous work to get a product or service in the public’s eye. Any reasonable minded buyer should respect the effort.


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