Is Mcdonald’s Still the Crown Jewel of the Most Popular Restaurant Chains?

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Mcdonald’s remains the largest restaurant chain in the world, operating in over 100 countries and serving 69 million customers daily. Founded by Richard and Maurice Mcdonalds, the restaurant chain’s net income totals to 4.686 billion dollars.

The outstanding success of Mcdonald’s is hard to surpass. It’s closed rivals have implemented multiple tactics and strategies (The Whopper beats the Big Mac!) in attempt to become an equal to the burger giant but to no avail.

The Jolly Clown continues to expand in a variety of new dimensions, (burnt burgers) depending on what country it operates within.

Once upon a time, as a young boy, my mother purchased my first Mcdonald’s hamburger. The rest is history. Going to McDonald’s for an Egg Mac Muffin or a Big Breakfast has kept me a satisfied customer for years.

McDonald’s Excel above the Competition due to:

Pros:

  • Popular Name Brand
  • Outstanding Customer Service
  • Quick Check Outs
  • Expanding food Product lines
  • Healthy Food Choices
  • A variety of delicious food choices

Cons:

  • Long car lines and crowded standing spaces

What Does McDonald Promise to Deliver?

The goal of Mcdonald’s is to provide customers with a high-quality eating experience in which health is a big consideration. Customers can keep track of their calories by using the nutrition calculator on the Mcdonald’s website. Just choose the food items you are going to purchase and the computer will give you the number of calories involved.

In addition to healthy choices, the largest restaurant chain has expanded its food products to appeal to a greater variety of customers with different tastes and preferences.

Does McDonald’s Deliver on that Promise?

The numbers speak for themselves. The largest restaurant chain is on top of the mountain for a reason. There is no know illusion regarding its dominance.

Customers keep coming because of Mcdonald’s ability to adjust to changing trends in customer expectations. Paying attention to the customer and the changing mentality of society will go a long way in helping a business to gain more of the market share and expand its customer base.

Food Choices are Vast

Burgers:

  • Big Mac
  • Quarter Pounder
  • Signature Sriracha ¼ lb. burger
  • Pico Guacamole with 100% pure beef ¼ lb. patty
  • Signature Sriracha Buttermilk Crispy chicken
  • Sweet BBQ Bacon with 100% pure Beef ¼ lb. patty

Mc Café Product Line

  • Chocolate
  • Strawberry
  • Vanilla Shake
  • Chocolate Shake
  • French Vanilla Iced Coffee

Healthy Salads

  • Southwest Buttermilk Crispy Chicken Salad
  • Bacon Ranch Salad with Buttermilk Crispy Chicken

The Price is Right

The special thing about buying food at Mcdonald’s is that the price is right for everyone. Exceptional deals can get you a meal for only a couple of dollars, especially if you are on a tight budget.  When in college I could survive off Mcdonald’s food when money was quite scarce, whether it was purchasing a dollar hamburger or small fries.

McDonald’s Proximity

You need only to go around the corner or up the block to find a Mcdonald’s restaurant at the ready. Getting up for a fresh cup of coffee or an Egg Mc Muffin is an ideal way to get your day started on a positive note.

McDonald’s Future

As an outstanding business model, Mcdonald’s will continue to be number one with the strategies implemented. However, as times change and contemporary trends arrive, the restaurant food chain must lead the way. Vigilance and willingness to adapt is a major factor in excelling in business and staying on top of the mountain.

My Final Opinion on McDonald’s

Eating at Mcdonald’s is well worth the experience. The food choices are vast, whether your appetite is small or large. When you are not up to cooking breakfast or preparing dinner, why not join the millions who flock to one the oldest and largest

The Rating of the fast food restaurant: 10 out of 10

 

 

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