What is Google AdSense? Google AdSense is a popular program operated by Google that allows publishers, who are in the Google network system, to serve a variety of ad types on its content sites across the globe.

According to Wikipeda AdSense earn overs $3.4 billion annually and is operative on over 14 million websites.  All ads are managed and maintained by Google. Revenue is generated via pay per-click or per impression. The ad program is by far the most popular and profitable on the internet as far as generating revenue for publishers. Rival ad programs include Chitika, Infolinks, and Medianet Ads.

Who is the Ad Program for?

Google AdSense is for publishers who desire to generate residue income on their public, personal or private websites. Millions of publishers have choosing to monetize their websites to make additional income. Some publishers are even able to make a living off the ad program, generating thousands of dollars annually.

However, AdSense isn’t exactly the money-making machine it used to be. Once upon a time before google panda and a host of other algorithms implemented, a publisher could make a good piece of money with less than quality content.

Those days are gone. Now content must be top quality. Therefore, SEO or search engine optimization is a necessity if website owners desire to profit from the ad program. Due to the many changes and crack down on low quality content, many publishers barely earn enough to talk about without being ridiculed for wasting time.

Nevertheless, website owners can still make a killing off the Google AdSense with a highly interesting niche and high-quality content published on a regular basis. Publishing articles usually two or three times a week usually gets visitors to your site, an activity in which Google welcomes, and, as a result, ranks your site on the internet. The higher you rank, the more visitors come to your site and the more google ads get clicked.

Ad Types

Google offers publishers a variety of ad types for monetizing their websites, including:

  • Automatic text ads
  • Images
  • Videos
  • Flash
  • Rich media ads
  • Interactive media advertisements,

And more.

Individuals can choose from several ad sizes, including responsive ads which adapt to the size of the space on your website.  The most popular ads include:

  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250-inline Rectangle
  • 336 x 280 – Large Rectangle
  • 160 x 600 – Wide Skyscraper
  • 970 x 90 – Large Leaderboard

Google is also experimenting with other ad types, including the newer intext ad that integrates into your article post, making readers think its actually part of your content.

AdSense Tools & Training

Google provides plenty of educational videos and articles designed to help publishers make the best use of AdSense Ads.

Careful study and implementation of this advice will enable new publishers to effectively place ads in the best space, monetize their sites by placing ads in the best spaces on their post and pages. In addition, guidelines explaining Google’s rules and regulations regarding ad placement emphasized so that publishers want to violate the program.

An education in AdSense usage will enable publishers to choose the best ad sizes and colors that will complement their website and niche.

Protection for Advertisers

The goal of Google is to make sure that advertisers using AdWords are not getting a raw deal by getting their ads placed on bad or tricky websites which exploit AdSense.

Live Support & Availability of AdSense Staff

The biggest mistake the popular ad program makes is its disconnection with millions of publishers. Complaints are vast in this area. For instance, if ads are not showing up on your site or if your site has been suspended or if you haven’t received an answer from program representatives, you are pretty much out of luck if you desire a quick answer.

Because of the non-availability of the ad service team, Individuals often turn to the AdSense Forum to get answers to usage problems.

Pros

  • Monetize site
  • Variety of ad options
  • Help with ad placement

Cons

  • Elusiveness of AdSense Team

Final Opinion

There are many ways to make money on your website, but as far as ads are concerned, one of the most popular, for publishers, is AdSense. The quality of profitability depends on your niche and the quality of content on your website. Consistently placing fresh article content on your site will get the attention of google, resulting in increased ranking.